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Scott Galloway Book The Four. The four by scott galloway is an alarming and essential book that describes how these four tech giants amazon, apple, facebook, and google operate. His style won't be to everyone's taste but scott galloway rips through the subject with energy, passion and a bit of adult language.
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These four companies are the most powerful and dominant companies which clearly explained in this fabulous book. Just about everyone thinks they know how they got there. The hidden dna of amazon, apple, facebook and google by scott galloway.
In his new book, prof.
He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. The four is an overview of amazon, apple, facebook, and google, briefly covering the past, present, and future of each. In 2011, i penned the age of the platform: In his new book, prof.
