Profit First Book Summary. When you focus on growth, it is inevitably a scramble to grow at all costs. 1.1.2 profit needs to come before your ego;
On top of these main ideas, the book delivers the steps needed to move towards your targets from your current state. My notes are informal and often contain quotes from the book as well as my own thoughts. I suggest giving the 200 or so pages a quick read through for the main ideas, which are:
You need to fix profit first, then grow.
1.1.3 change the way you think about profit; Mike is the creator of profit first, which is used by hundreds of thousands of companies across the globe to drive profit. Don’t let the title fool you; It’s cleverly delivered in a conversational tone, balanced with storytelling, analogies and behavioural psychology.