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Off White Book Nike. Take a closer look here. “the foundation of my practice isn’t nearly the end result — it’s rigor and process of the logic.
Abloh calls it “a printed documentary of the @off___white™ @nike project” in an instagram post announcing the dynamic retrospective book. Free shipping for many products! A wider release from taschen and global retailers will follow on february 5.
Abloh's pursuit of his own visual vocabulary combines ideologies behind graphic design, art history, semiotics and luxury, actualising today’s youth culture’s concept of embracing the “now”.
Icons, published by taschen, is a dynamic retrospective of the extensive collaborative project between nike, inc. 10 highlights in the rise of virgil abloh) tags. The book launches january 22 via snkrs in north america. Underpinned by the ten, icons explores how the partnership works to unify all the intangible cultural threads connected to sneakers.