Design Thinking Book Ideo. Put most simply, ideo is all about our talent: Also, the book looks really good and minimalist with the dust cover removed.
David kelley, founder of the design firm ideo and the stanford d.school, was leading a charmed existence. It’s fair to say that we were in the right place at the right time. “design thinking” has joined the corporate lexicon in a similar fashion as “agile”.
The art of innovation (tom kelley and jonathan littman, 2001) another masterful, but a highly underrated book, on design thinking by ideo’s tom kelley is the art of innovation.
This book explores and explains this apparently mysterious “design ability”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative. It’s fair to say that we were in the right place at the right time. Share your story of #designkitinaction.