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Challenger Sales Book Review. And you should adapt your approach in order to maximise your chances of success in the very competitive and demanding sales environment. Hard workers, challengers, relationship builders,.
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It’s not exactly an easy read. Similar to spin selling, it focused on the interactions and discussions with the customer and how to approach and nurture the relationship for success. In 2012, the most popular book about sales technique was the challenger sale:
They found that salespeople tend to cluster into five different types, based on their behaviors:
Satisfaction is no longer enough: In the book, the authors reveal the findings from their extensive studies regarding the sales process. This entry was posted in blog. Sales people themselves need to surprise and delight customers so they will engage and buy.
